Born from Acorn’s almost two decades of TV informercial marketing, Babaka is now a household brand name in China. Babaka posture correction products have been much love by mothers and their children, as well as millions of adults who want to have a good posture, since 1997, and after acquisition by Acorn in 2005. It is the best-selling product in the posture correction category on Tmall and JD, the two biggest E-commerce platforms in China.
Today, the Babaka family of products includes the classic posture correction products, as well as a newly launched “smart” version, including a mobile APP. Babaka has recently also launched a series of new products, including massage products as well as a “posture seat”, for office workers who wish to offset the negative health effects of spend hours at their desks.