SHANGHAI, China, February 19, 2019 – Acorn Entertainment (AE) announced today that it has signed Trella Urban Forestry Technologies LLC (Trella) to its lineup of brands that it represents in China. AE will provide Trella a full suite of online, multichannel and multimedia promotional services to grow the value of its brand in China. Trella is a U.S. & China-based company focused on providing sustainable forestry solutions to meet China’s fast-growing urban forestry needs. Given that part of Trella’s marketing focus is on Chinese millennial youth and youth culture, AE has been retained to drive social media marketing awareness of the Trella brand online and through social channels.
“We at Trella are thrilled to be working with Acorn Entertainment to build the Trella brand in China,” said Justin Krane, Principal at Trella. “A major part of accomplishing our mission to provide innovative solutions to the environmental challenges raised by China’s rapidly growing cities involves raising awareness of the benefits of urban forestry. And with AE, we are confident that Trella can bring its vision for China to fruition.”
One of AE’s brand pillars is “giving back” since it recognizes that good business focused on the youth generation and youth culture today must involve a social message. Jacob A. Fisch, CEO and President of Acorn International (NYSE: ATV), the parent company of Acorn Entertainment noted: “with AE’s recent engagement in the global campaign to reduce single-use plastic, and with AE’s acquisition of new client Go FO, a faux fur fashion brand, we recognize that good business is increasingly about ‘giving back’ and doing the right thing for generations to come.”
AE provides a full suite of online and offline, multichannel and multimedia promotional services to individual celebrity talent as well as brand clients, primarily from the U.S., who seek to maximize their brands in China and increase their “Monetization Ratio” (namely the ratio of income generated from social media engagement relative to the size of the social media engagement). AE’s goal is to help talent and brands capture yet-untapped value from the Chinese market through a variety of means, including endorsements, pay-to-view content, as well as e-commerce.
“We are delighted to have Trella as a new client and to help it grow the value of its brand in China,” said Brittany Li, head of Client Acquisition at Acorn Entertainment. “It’s a great business and its focus on sustainable forestry definitely resonates with the youth audience in China.”
About Trella Urban Forestry Technologies LLC
Trella is an industry leader in Urban Forestry implementation and management, headquartered in New York City and Shanghai, China. Our team of Landscape Architects, Urban Foresters, Horticulturalists, and Scientists provide strong creative and technical expertise in Tree Propagation, Growing, Urban Forestry, Site Design and Horticulture practices. Trella seeks to provide economic, environmental, and social benefits for China’s rapid growing urban populations by combining improved ecosystem services with high quality products and cutting-edge technology to ensure a long term sustainable approach.
About Acorn Entertainment
Acorn Entertainment is a social media business that helps western sports and entertainment talent and a diverse range of brands develop a deep and meaningful impact in the Chinese market. Acorn Entertainment provides a wide range of localized personal digital brand services, including social media and digital services for western talent and brands who seek to maximize their value in China. The company is a subsidiary of Acorn International. For more information, visit: www.acorninternationalgroup.com.
About Acorn International, Inc.
Acorn International is a leading marketing and branding company in China, leveraging a twenty-year direct marketing history to monetize brand IP, content creation and distribution, and product sales, through digital media in China. Previously the leading TV infomercial company in China, Acorn today has three divisions support its growth: 1) Product Division, 2) Content Division, and 3) Influencer Management Division.
In the Product Division, Acorn sells product primarily through e-commerce channels in China, as well as through offline distribution and outbound marketing. In the Content Division, Acorn monetizes content. Specifically, in the Content Division, Acorn has redirected its direct marketing know-how to digital media in China, launching Acorn Streaming, which is primarily focused on live streaming and pre-recorded video content creation and distribution. In the Influencer Management Division, Acorn brings, through the creation of digital social content, leading U.S. celebrity talent and brands to China, representing their in-country digital presence. For more information visit www.acorninternationalgroup.com.
Safe Harbor Statement
This news release contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “anticipates,” “believes,” “estimates,” “expects,” “future,” “going forward,” “intends,” “outlook,” “plans,” “target,” “will,” “potential,” and similar statements. Such statements are based on management’s current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties, and other factors, all of which are difficult to predict and many of which are beyond the Company’s control, which may cause the Company’s actual results, performance, or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties, or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.
Compass Investor Relations
Elaine Ketchmere, CFA